The social media giant, Facebook, has recently announced their plans to discontinue using their “trending” feature after realizing that it’s become less popular and “useful” among Facebook’s millions and millions of users.
Not So Trending
Facebook’s “trending” section on the social media platform hasn’t been performing as well as they’d hoped for. Designed and released in 2014, it was meant to be an easier way for everyone to quickly follow up on popular and viral topics around the world.
Facebook’s head of news products, Alex Hardiman, spoke about how Facebook users were opting for the news the received through videos and through their phones.
According to Independent, she said: “So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources,”
Facebook’s Trending section has always been a nuisance for them, especially in 2016 after the controversial accusations made against the Trending team regarding the denial and holding back of certain news reports.
Chief of Facebook, Mark Zuckerberg, decided to hold a peace treaty between conservatives and setting up a meeting at Facebook’s headquarters. Over 24 leading conservative figures getting together for peace talks. Among the attending figures were Glenn Beck and Tucker Carlson.
Facebook eventually scrapped the trending team’s editors and replaced with them an electronic process in hopes of better functionality. Nonetheless, relying on machines only further complicated, advertising insane conspiracies regarding 9/11, stories about magic and iPhones and various other misleading headlines which was a clear tell of the problems to come with their automated system.
Facebook continued to apply as many updates as they could and modify the trending section but over time realized that the feature was losing its appeal and becoming obsolete. The Feature is set to be removed at some time next week.